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What is a Lead Magnet?

What is a Lead Magnet?

A Lead magnet, or subscription magnet is a popular way of connecting with people who may be interested in you and your business.  The idea is that you offer some really useful information in exchange for someone’s email address.  But, why do we need people’s email...

5 Tips for a Sizzling Blog Post

5 Tips for a Sizzling Blog Post

For most small to medium sized businesses writing a business blog is a great way to grow your business. It benefits you in lots of ways if done well. For example, it can boost your search engine ratings, attract more traffic to your website, establish you as an expert...

How to Write an Effective Advert

How to Write an Effective Advert

You want to write an effective advert and don't know where to start. Here are some tips to get you started. Most experienced copywriters will use AIDA, which is an acronym used to describe a process that occurs when a consumer engages with an advert. AIDA stands for:...

Using a Technical Writer: Why Outsource?

Using a Technical Writer: Why Outsource?

Have you considered outsourcing some of your documents to a technical writer? Here are the benefits for using a professional technical writer: Out-sourcing the writing means that your developers, engineers and marketing staff can concentrate on their main...

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