by alisonre49 | Mar 30, 2020 | Copywriting
A Lead magnet, or subscription magnet is a popular way of connecting with people who may be interested in you and your business. The idea is that you offer some really useful information in exchange for someone’s email address. But, why do we need people’s email...
by alisonre49 | Mar 30, 2020 | Blog Writing, Copywriting
For most small to medium sized businesses writing a business blog is a great way to grow your business. It benefits you in lots of ways if done well. For example, it can boost your search engine ratings, attract more traffic to your website, establish you as an expert...
by alisonre49 | Mar 30, 2020 | Copywriting
You want to write an effective advert and don’t know where to start. Here are some tips to get you started. Most experienced copywriters will use AIDA, which is an acronym used to describe a process that occurs when a consumer engages with an advert. AIDA stands...
